Gay subaru commercial

Through its sponsorship of the Rainbow Card, Subaru, along with other companies like Visa and British Airways, contributed millions of dollars to HIV/AIDS research and LGBT causes that helped both their customers and gay and lesbian people who could never afford a Subaru.

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Subaru was one of the first car brands, if not major mainstream labels, to target the LGBT customer, more specifically: the "L". AdRespect: "This is one of t.

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Through its sponsorship of the Rainbow Card, Subaru, along with other companies like Visa and British Airways, contributed millions of dollars to HIV/AIDS research and LGBT causes that helped both their customers and gay and lesbian people who could never afford a Subaru.

Not everyone bursts out of the closet. Today, the clues will seem obvious, even to many straight people. At the time, though, they were cleverly hidden in plain sight.

Subaru was one of the first car brands, if not major mainstream labels, to target the LGBT customer, more specifically: the "L". AdRespect: "This is one of t.

It was the mid s, and sales of Subaru cars were in decline. After firing the hip ad agency, Subaru of America changed its approach. Rather than compete directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to return to its old focus on marketing Subaru cars to niche groups—like outdoorsy types who liked that Subaru cars could handle dirt roads.